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Phone
+966 54 405 4687Address
Al-Humaidhi plaza, 2nd floor, office no. 2nw Prince sultan st., Al khalidiyah district, Jeddah, KSAEvent Activation
For Eid Al Adha, Granada Mall in Riyadh aimed to create a festive and engaging experience for families and shoppers. The challenge was to design an event that would celebrate the holiday’s spirit, attract a diverse audience, and enhance the mall’s visibility and foot traffic. The goal was to create a vibrant atmosphere that would appeal to both adults and children while boosting mall engagement and sales during the holiday period.
WKK organized a vibrant Eid Al Adha event at Granada Mall featuring colorful parades with traditional music and dance to capture the holiday spirit and attract visitors. The event included interactive kids’ workshops with crafts and storytelling, providing a fun and educational experience for children. Informative walls throughout the mall offered educational content about Eid Al Adha, enhancing visitors’ understanding of the holiday. A comprehensive paid media campaign promoted the event across social media, search engines, and local media, effectively reaching a wide audience and driving engagement.
The Eid Al Adha event at Granada Mall was highly successful, resulting in an increase in foot traffic from the previous year, driven by effective parades and kids’ workshops. The event enhanced visitor engagement through interactive activities and educational displays, while a targeted media campaign boosted visibility and a rise in social media mentions. Attendees praised the festive atmosphere and family-friendly nature of the event, leading to high satisfaction levels. Overall, the event effectively celebrated the holiday, increased foot traffic, and strengthened Granada Mall’s position as a vibrant community hub in Riyadh.
