W
K
K
Phone
+966 54 405 4687Address
Al-Humaidhi plaza, 2nd floor, office no. 2nw Prince sultan st., Al khalidiyah district, Jeddah, KSAEvent Activation
Granada Mall aimed to celebrate Founding Day with a unique event that honored the occasion, attracted a diverse audience, and boosted foot traffic. The challenge was to create a festive atmosphere blending tradition and modernity, appealing to families while maximizing attendance and visibility.
Granada Mall, in collaboration with WKK marketing agency, organized a dynamic Founding Day event featuring grand parades with camels to showcase cultural heritage, interactive kids’ workshops with crafts and games, and live music performances by local artists. The event successfully attracted a broad audience and enhanced the festive atmosphere.
The Founding Day event at Granada Mall was a notable success, achieving an increase in foot traffic, with the camel parades and live music drawing large crowds. Visitor engagement was high, thanks to the interactive kids’ workshops and live entertainment. Attendees praised the event’s festive and culturally rich atmosphere, and overall, the celebration effectively increased foot traffic, enhanced customer engagement, and reinforced Granada Mall’s position as a central gathering place in Riyadh.
