Osool sought to increase footfall and engagement at Granada Mall in Riyadh during the summer season.
Solutions
Osool launched the “Summer Escape” event, featuring a variety of summer-themed activities and a grand prize of a SR 10,000 travel voucher. The event took place over a one-month period at Granada Island and Surf & Sun Playground.
Results
The Summer Escape event successfully attracted visitors to Granada Mall, raising awareness about the mall and providing a fun and engaging experience. The grand prize and diverse activities encouraged repeat visits and increased foot traffic.