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+966 54 405 4687Address
Al-Humaidhi plaza, 2nd floor, office no. 2nw Prince sultan st., Al khalidiyah district, Jeddah, KSA15th anniversary campaign
Trend In Saudi On X
Participants
Virgin Megastore, a leading retail chain specializing in music, electronics, and entertainment, was approaching its 15th anniversary in the region. This milestone presented an opportunity to not only celebrate the brand’s success but also to drive significant foot traffic to its stores and boost online engagement.
The tri-phased campaign, anchored by the slogan “On Our Birthdays, Your Wishes
Come True,” was strategically designed to engage both loyal customers and attract
new prospects. The campaign aimed to deepen brand loyalty while simultaneously expanding Virgin Megastore’s customer base. The simultaneous launch of the iPhone 15, coinciding with the anniversary, presented a unique opportunity to amplify the campaign’s impact. Recognizing the excitement surrounding the new iPhone, Virgin Megastore crafted a buzzworthy giveaway that centered on this highly anticipated product, further enhancing the campaign’s reach and appeal.
Virgin Megastore’s 15th anniversary campaign proved to be exceptionally successful, driving a significant increase in both foot traffic and year-over-year sales. The campaign’s social media hashtag, # رﻮﺘﺳﺎﺠﻴﻣ_ﻦﺟ ﻓ_15نﻮﻔﻳا, quickly became the number one trending topic on the X platform in Saudi Arabia, leading to a substantial boost in followers and heightened online engagement. By centering the giveaway around the highly coveted iPhone 15, the campaign not only reinforced Virgin Megastore’s brand identity but also significantly enhanced customer engagement and loyalty. This strategic approach made the anniversary celebration a remarkable triumph for the brand.
